What is Games as a Service?

Games as a Service (GaaS) is a relatively new approach to delivering games. It is a model that is based on a continuous, ongoing relationship between game providers and players. In GaaS, players do not simply pay once for a game and then play it forever. Instead, they pay for access to a game and then continue to pay over time to enjoy new content and features. GaaS allows game providers to update and enhance games on a regular basis, keeping players engaged and invested in the experience, and generating recurring revenue streams.

The Benefits of Games as a Service

The benefits of GaaS are clear for both game providers and players. For game providers, GaaS brings in a steady stream of revenue that is not reliant on one-time sales. It also allows for more accurate player data collection, which can be used to make games better over time. Additionally, by providing ongoing support and updates, game providers can keep players engaged and interested, and create a community around the game. For players, GaaS provides a more dynamic, constantly evolving experience. There is always new content and features to explore, and players have the opportunity to influence game development by sharing feedback with providers. GaaS also tends to have a lower up-front cost, as players pay for access instead of the entire game upfront.

Examples of Games as a Service

There are many examples of popular games that use a GaaS model. One of the most well-known is Fortnite, which is free to play but offers in-game purchases for customization items. Other examples include World of Warcraft, Apex Legends, and Rainbow Six Siege. The GaaS model is expected to become more prevalent in the industry as game providers search for ways to increase engagement, revenue, and player retention, while also responding to players’ growing expectations for frequent updates and new content.

Conclusion

Games as a Service is a new approach to game delivery that benefits both game providers and players. By providing ongoing support and updates, game providers can keep players engaged and interested, while generating recurring revenue streams. Meanwhile, players benefit from a more dynamic, constantly evolving experience. As game providers continue to search for new ways to maximize engagement and revenue, the GaaS model is expected to become increasingly prevalent in the industry.