Games as a Service – GaaS

What is Games as a Service?

Games as a Service, or GaaS, is a business model that revolves around providing ongoing support and content to players of a game after its initial release. It involves creating a long-term relationship with the players, with the ultimate aim of keeping them engaged and interested in the game for as long as possible.

The Importance of GaaS

GaaS has become increasingly important in the video game industry, as players are looking for more immersive experiences that last longer than just a few hours. By providing ongoing content and support to players, game developers can keep their player base engaged and interested in their game for months or even years. Additionally, GaaS allows developers to continually monetize their game long after its initial release. This can take the form of new content releases, expansions, cosmetic items, and more. By creating a steady stream of revenue, developers can continue to support the game and improve the overall player experience.

Examples of GaaS in Action

One of the most popular examples of GaaS is the game Fortnite. Developed by Epic Games, Fortnite has seen massive success due in large part to its constant updates and additions to the game. New seasons, challenges, weapons, and cosmetic items are added to the game regularly, which keeps players coming back for more. Another example of GaaS is the game Destiny 2. Developed by Bungie, Destiny 2 has an ongoing content release schedule that includes seasonal updates, expansions, and in-game events. This has kept the game fresh and engaging for its player base, which has led to long-term success for the game.


Games as a Service is a vital part of the video game industry that allows developers to keep players engaged and interested in their games for extended periods of time. By providing ongoing content and support, developers can monetize their game long after its initial release, and create a long-lasting relationship with their player base.