The Power of Games as a Service – GaaS


The evolution of the gaming industry in recent years have brought about a new business model referred to as Games as a Service (GaaS). This model allows game publishers to develop and monetize games over time, instead of solely relying on the traditional game sales model. As technology advances and the world becomes more digital, gaming companies have adapted to this trend by offering games that will keep people playing and spending money on their content.

Benefits of Games as a Service

GaaS has many benefits for both gamers and game developers. For gamers, the model provides constant fresh content, continuous support, and an overall better gaming experience. These games are usually free-to-play, with various items and upgrades that can be purchased within the game. Players can choose to spend money or not and can do so at their own pace. For publishers, GaaS produces continuous revenue streams, better player retention, and an opportunity for developers to adjust the game based on player feedback. It’s a win-win situation for both parties.

Examples of Games as a Service

One of the most popular games that have been successful in the GaaS model is Fortnite. The game is frequently updated with new content and features that keep players engaged and spending money on in-game items. Another example is League of Legends, which is similar to Fortnite in the sense that it is a free-to-play game with a high player retention rate. Both games have shown how developers can successfully implement GaaS to benefit both players and publishers.

Future of Games as a Service

The future of GaaS is exciting, with many companies looking to adopt this model in their game development process. As more people engage with gaming platforms, more money will be spent on games overall, making GaaS an increasingly lucrative option. Additionally, developers of traditional-style games can transition towards GaaS by creating DLC and season passes to attract more revenue from their games.


Games as a Service is a new and effective way for players and developers to work together. By monetizing games over time, publishers can provide better experiences for their players, while still profiting and being able to adapt to their players’ needs. As technology improves and the gaming world advances, the GaaS model will continue to grow and evolve.